Certifications

Nine credentials, one habit: keep learning.

Certifications aren't the point — the mental models they force you to build are. For each one I share what I learned, how I approached it and what I'd focus on if I sat it again.

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AI & Agents

Building with Agentforce

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Specialist · Dec 2024

Agentforce Specialist

Designing, configuring and governing Agentforce agents — topics, actions, grounding, prompt design and the Trust Layer.

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Agentforce Specialist

What I focused onTopic and action design, grounding quality, and the guardrails that make an agent safe to put in front of customers.
// prep guide coming soon
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Associate · Oct 2024

AI Associate

Foundations of AI on the Salesforce platform — responsible use, CRM + AI strategy, and how Einstein capabilities fit real business problems.

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AI Associate

What I focused onResponsible AI principles and translating AI capabilities into use cases that move a business metric.
// prep guide coming soon
Architect

Designing for scale & security

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Architect · Domain · Dec 2021

Sharing & Visibility Architect

Record access end to end: OWDs, role hierarchy, sharing rules, teams, territories, Apex managed sharing and large-data-volume implications.

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Sharing & Visibility Architect

What I focused onImplicit sharing, ownership skew and when programmatic sharing is the right answer.
// prep guide coming soon
Developer & Consultant

Building & solving

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Developer · Nov 2019

Platform Developer II

Advanced Apex, asynchronous processing, integration, testing strategy and performance tuning.

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Platform Developer II

What I focused onAsync patterns, transaction control and writing code that respects governor limits by design.
// prep guide coming soon
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Developer · Industries · Sep 2021

OmniStudio Developer

OmniScripts, FlexCards, DataRaptors and Integration Procedures for guided, low-code experiences.

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OmniStudio Developer

What I focused onWhen to use DataRaptor vs Integration Procedure, caching and debugging guided journeys.
// prep guide coming soon
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Consultant · Nov 2021

Service Cloud Consultant

Case management, Omni-Channel routing, Knowledge, entitlements and contact-centre design.

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Service Cloud Consultant

What I focused onMapping service processes to routing and SLA design — the foundation for AI-led service later.
// prep guide coming soon
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Developer · Apr 2018

Platform Developer I

Apex, SOQL/SOSL, triggers, testing, Lightning components and the order of execution.

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Platform Developer I

What I focused onOrder of execution and bulkification — the two topics that pay off for a whole career.
// prep guide coming soon
Foundations

Knowing the platform

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Builder · Sep 2019

Platform App Builder

Data modelling, declarative automation, UI customisation and app deployment.

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Platform App Builder

What I focused onRelationship types and their sharing/reporting consequences.
// prep guide coming soon
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Administrator · Oct 2019

Administrator

Security, users, data management, automation and reporting — the platform's operating manual.

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Administrator

What I focused onThe security model. Everything else builds on it.
// prep guide coming soon
My general approach

How I prepare for any certification

The same four-step loop has worked for every exam, from Admin to Architect.

  1. 01 · MAPTurn the exam guide's weightings into a study budget. 20% of the topics are 50% of the marks.
  2. 02 · BUILDBuild every concept in a dev org. If I can't demo it, I don't understand it.
  3. 03 · EXPLAINTeach it back — to a colleague or a notebook. Gaps show up immediately.
  4. 04 · SCENARIOPractise with real-world scenarios, not memorised answers. Exams test judgement.